Non-Profit 2300

"Six Reasons to Give," by Martin Cohn is an article written about why a business should contribute to charitable works. Looking at it from a PR point of view, non-profit donations and involvement is always a great way to improve your image in the community. This is especially true for local businesses.

If you run a locally owned business, you may not have the funds for huge projects; however, you do have the advantage of getting the community behind you. Locally owned businesses are run soley by the community they are in, so the more respect the community has for you, the more likely they are to shop at your store.

The six reasons the article names are: it feels good, it's tradition, it boosts company morale, it's good for business, it's a sign of leadership, and it's good for the community. These are all valid points. I like the point of boosting company morale. When you as a business volunteer your time for a service project, it builds friendships and promotes teamwork. These are invaluable skills that co-workers use.

All company's should participate in some kind of non-profit effort, for a list of reasons, but from a strictly PR perspective, because it is good for business.