Thursday, October 8, 2009

2300 Glamour

As a society, we fill our media with unrealistically skinny women. In the most recent copy of Glamour, Lizzie Miller, a 20-year-old model poses in nothing but a g-string. At 180 pounds and a size 14, she is classified as a plus sized model even though that is the size of the average American woman.

A blog by editor-in-chief Cindi Leive recognized the frenzy that from readers who “started to flood her inbox” the day the article was published. On top of that, there are more than 1,000 comments on that blog, and a Facebook group a man started because of his love of the picture. Miller has also appeared on NBC's Today following the issue's release.

Glamour has definately sat up and taken notice to this overwhelming response to a plus sized model. If I was the PR person for them, I would use this new angle for how they shape their upcoming issues. The average American woman is not a size zero, and we are sick of seeing nothing but that on newsstands.

Using more realistic models for everything from advertisments to issues to features is a great PR move. Another aspect is to not use the fact that they are a 'plus sized model' as the topic for the article. Use typical everyday women who do great things for your articles, regardless of their weight.

Although it is doubtful that the way we view media women will change soon, this is exactly the type of images that will change our media over time. Congratulations Glamour, on being part of the movement.

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