YouTube, along with other forms of social media, is quickly becoming a source of advertising. Many PR practitioners as well as advertisers are launching campaigns geared only for the Internet.
My generation is known for being digital savvy and an instant gratification type. Social media furthers this mentality, YouTube in particular.
YouTube provides an online community for sharing videos, thoughts, and concerns. PSA’s are often posted on YouTube that would otherwise not be seen by the American audience. One such example is the Britain PSA on the dangers of texting and driving which was seen as too graphic for American TV’s. (http://www.youtube.com/watch?v=R0LCmStIw9E)
If your target audience is younger individuals (under the age of 30), YouTube is a great way to reach them.
Some people, like Phillip DeFranco, have cult like followings of subscribers who watch his show the instant it is uploaded, and comment on everything. DeFranco takes the news and comments in a satirical way saying politically incorrect things (go to YouTube.com type in the Phillip DeFranco Show).
DeFranco’s popularity has led him to do nation wide tours to meet his audience, and I can only imagine the money he makes from the ads on his page. He has 674,358 subscribers currently and 23,530,830 channel views.
While the common adult views YouTube solely as a means of uploading videos, there is a community beneath that that is very well connected with each other.
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