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"Nigeria; PR is Beyond Press Releases, Advertising-White Water Boss," is an interview/article about Nsikak Daniels who is Chief Operating Officer, White Water, Public Relations, brands management and events company. He is also an executive of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR). His company works mainly with other companies in the oil and gas industry. His company is not limited to PR work though, they also manage events and organize seminars. Daniels has also worked on projects related to leadership in particular because of the attitudes of Nigerian leaders. He is "trying to see if there is a way we can actually articulate or inculcate in our young persons the right way to approach leadership."

Daniels emphasizes how people are uneducated about PR. They assume it is all about conversations with the media, press releases, and planning events. He stresses how much PR is about building trusting relationships, and in Nigeria that is very important. He uses the example of building these relationships from federal to state to local government and to the oil and gas companies operating in a particular region.

I think that Daniels brings up an interesting and unusual point. PR practitioners are generally associated as being media liazons, and the relationship aspect, although known in the industry, is comonly overlooker by the common person. In a place such as Nigeria, these relationships become all the more important. You need to have good foundations in order to build trusting relationships that will allow progress to come to the area.