Online Reputation
TO: Tressa M. Gilbert
FROM: Jessica Vasil
DATE: Dec. 6, 2009
REGARDING: Online Reputation
When I searched your name on Google, a variety of things came up. Some of the results were: your twitter account (http://twitter.com/thetruffs ), your volunteer form for Adventure Playground, your comments on blogs from this class, and your blog from this class (http://tressag.blogspot.com/2009/09/press-release-one-announcement.html). The other blog of yours I found was http://tressagilbert.wordpress.com/2009/11/16/reading-four-virtual-life-virtual-world/ .
I did a simple search on facebook, and was unable to easily locate it. I also was unable to find you on myspace. On facebook, there are 22 people results when I search your name. The first page is a list of Tessa Gilberts, and the rest that come up are Tessa and Tresa’s but none matching the way you spell your name. This leads me to believe you either go by a different name on facebook, or do not have one.
From your blogspot blog I was able to find out that you are a great writer, and have a talent for PR writings. You have publicly posted press releases, business letters, memos, and everyday blogs. This gave me a good overall impression of your writing style in an array of different types of postings. Also from your blog, I was able to see a picture of you, and some personal information. You are 21 years old, a PR student at Utah State University, you love to read and play ping pong. There is a list of your favorite books, movies, music, and interests.
Under your Prospectus Letter Draft, which came up separately under a google search, your private email address is listed (tressa.gilbert@gmail.com). That link is http://tressag.blogspot.com/2009/11/prospectus-letter-draft.html .
Overall, I feel that your digital footprint is very professional. There are no incriminating pictures or information out there that I could find. You have very good work published on your blog, and this type of footprint reflects your personality well.
Sunday, December 6, 2009
Wednesday, November 25, 2009
2300 self help a scam?
Recently, several of my friends have started to read various self help books. Some of them have really taken it to heart and such, bringing them 'new life' and 'new beginings.' I myself am rather skeptic of such books. Are self help books anything more than common sense we all have with great PR people for authors?
The advice these books preach probably will work if you take it to heart; yet I feel as though most of it you know without reading. Advice such as 'Put others first in your daily life' and 'Forgive yourself, allow yourself to heal,' just seem obvious to me. Yet thousands of people buy these books, and shell out lots of money to attend these seminars. Is there something more to it? Or are these people just sheep, following someone with excellent PR skills?
The advice these books preach probably will work if you take it to heart; yet I feel as though most of it you know without reading. Advice such as 'Put others first in your daily life' and 'Forgive yourself, allow yourself to heal,' just seem obvious to me. Yet thousands of people buy these books, and shell out lots of money to attend these seminars. Is there something more to it? Or are these people just sheep, following someone with excellent PR skills?
2300 proper email?
Emoticon and the language of texting has seemingly taken over how we write our emails. Has the formality of writing a letter vanished? Think about it, what is email if not an online version of a letter? By this standard, shouldn't emails be as formal as if you were using letterhead and sending it through the mail?
If you are responding to a forward from a friend using things like lol or :) are fine. However, when writing a professional email to another professional, your email should reflect that. One thing that drives me crazy are simple spelling and grammatical errors. If you have a professional job you should know where a comma goes! You should also be aware of the difference between there, they're, and their and USE THEM CORRECTLY! There is nothing that aggravates me more than getting an email from my superior with common errors such as these. It makes me wonder how they got their position and why I have yet to be promoted.
On a more serious (and less of a ranting) note, emails written from a company/professional standpoint should be just that, professional. Use complete sentences with proper grammer, and use spellcheck, if neccesary. Don't let formalities die online.
If you are responding to a forward from a friend using things like lol or :) are fine. However, when writing a professional email to another professional, your email should reflect that. One thing that drives me crazy are simple spelling and grammatical errors. If you have a professional job you should know where a comma goes! You should also be aware of the difference between there, they're, and their and USE THEM CORRECTLY! There is nothing that aggravates me more than getting an email from my superior with common errors such as these. It makes me wonder how they got their position and why I have yet to be promoted.
On a more serious (and less of a ranting) note, emails written from a company/professional standpoint should be just that, professional. Use complete sentences with proper grammer, and use spellcheck, if neccesary. Don't let formalities die online.
2300 digital footprint
Your online reputation seems to be the first thing that people talk about while pursuing a career. Make sure you google your name and see what comes up. Don't have any pictures on facebook that show you in a bikini or having fun. Now, don't misunderstand me, I understand that nude/illegal activities are not a great idea to have online for potential employers to see. However, I see nothing wrong with showing you have a life outside of work.
I talked to some of my professors about this and have come to the consensus that if you have up pictures of vacation, time spent with friends, etc. It will lead to the type of work envirnoment that values the fact that you do have a life outside of work. Therefore, making you a happier individual (and a happier employer). However, if you so desire, you can delete all said photographs and blogs and present yourself as the uber professional you care to be. Be warned, that this image will be the one your employer expects at all times.
Personally, I will chose to leave up my vacation, friends, and family pictures. I want my employer to know I have a life outside of work, and value that side as much as my professional side. You won't see me in a bikini at work, but I will enjoy the beach on the weekends.
I talked to some of my professors about this and have come to the consensus that if you have up pictures of vacation, time spent with friends, etc. It will lead to the type of work envirnoment that values the fact that you do have a life outside of work. Therefore, making you a happier individual (and a happier employer). However, if you so desire, you can delete all said photographs and blogs and present yourself as the uber professional you care to be. Be warned, that this image will be the one your employer expects at all times.
Personally, I will chose to leave up my vacation, friends, and family pictures. I want my employer to know I have a life outside of work, and value that side as much as my professional side. You won't see me in a bikini at work, but I will enjoy the beach on the weekends.
Wednesday, November 18, 2009
2300 apology?
On the front page of the Statesman on November 18, was an article on Anthony Diloreto, a cureent red shirting basketball player here at Utah State University. The article says how he was arrested in Wisconsin on varies charges including possession of burglarous tools and robbery with use of force. He was sentenced to 90 days in jail and 100 hours of service. This sentence was imposed in an unusual manner, allowing him to serve his time over the summer so he could continue his education.
Now my question is this: should he issue a public statement/apology after this article ran? Or should it be left alone, considering he has already been convicted and sentenced. Clearly coach Stew Morrill is okay with it and believes he is "a good kid that amde a mistake." Everyone deserves second chances, that's not what this is about. Should Diloreto address this publicly now that the entire campus and community is fully aware of his previous actions? Or would it be in his best interest to let it pass?
Now my question is this: should he issue a public statement/apology after this article ran? Or should it be left alone, considering he has already been convicted and sentenced. Clearly coach Stew Morrill is okay with it and believes he is "a good kid that amde a mistake." Everyone deserves second chances, that's not what this is about. Should Diloreto address this publicly now that the entire campus and community is fully aware of his previous actions? Or would it be in his best interest to let it pass?
Tuesday, November 10, 2009
Burger Planet Poitioning Paper Final
Burger Planet CEO,
To build the image of Burger Planet, we have done ample research to build a PR campaign that will increase the spending of 30 to 40 year old female consumers by 20 percent within 16 months. As a result of our campaign, consumers will be more aware of the healthier food options offered by Burger Planet and will want to bring in their kids and families to dine here.
In this business, association means everything. By bringing Jayne Petersen onboard our team, we feel that it will put a positive spin on Burger Planet. Petersen has been a trainer to the stars for many years. One of her most famous clients is Opal Whitcomb, who she helped lose and keep off weight. This is a feat no other personal trainer has accomplished. With her experience, we know that Petersen will be able to create an encouraging atmosphere in which woman will feel comfortable bringing and feeding their children.
According to Kimberly Savilonis, VP of market development of GE franchise finance, 30 percent of restaurant traffic is driven by families with kids; much of that traffic is lead by mothers who are looking for fast and healthy meals on the go. Due to this research, we believe that our new healthy menu items will help bring in mothers and their families. White meat chicken breasts have been added as a new option. It can be wrapped in lettuce if you are on a low-carb diet, or you can hold the mayo for a reduction of 500 calories. There are also five different kinds of fruits available: apples, grapes, peaches, pineapple, or bananas. Obesity is a growing problem in the United States, and one in three children in the United States is considered over weight (www.healthiergeneration.org). Therefore, Burger Planet is committed to decrease obesity in the U.S., and is doing so by offering healthier meal options.
Since healthy options are such a big part of our campaign, we will have Corny the Clown working along side Petersen in promoting the healthy food and living choices to kids. From May through July they will be making appearances at various venues and Burger Planet locations to help promote the new menu. In May they will be featured in an ad that shows them jogging into a Burger Planet and ordering off the new healthy menu.
Through these methods Burger Planet will see an increase in total sales of 20 percent over a 16 month period. By targeting 30 to 40 year old women with children we know that our campaign will be successful.
Jessica Vasil
Kenzie Lawlor
Lindsey Garner
Jon Bingham
2300 Ft Hood
Recently, there was a shooter who killed and injured over 40 people in the Fort Hood shooting. At first report, there was information that the shooter, Maj. Nidal Hasan was dead and had been shot on the scene. Later this information was recanted, and it was stated that he was in a hospital listed under critical, yet stable condition.
On Saturday, November 7, he was taken off a ventilater and able to talk. This is the most recent information we, as the general public, have. My question is this, why the false information? Was it simply an error (I doubt it), or was there a PR reason for telling the media originally that he was dead?
I can understand in a local situation in order to keep people from panicing more than they already are, to misinform them to control the situation. Is that all this was? Or is there a deeper reason for it?
On Saturday, November 7, he was taken off a ventilater and able to talk. This is the most recent information we, as the general public, have. My question is this, why the false information? Was it simply an error (I doubt it), or was there a PR reason for telling the media originally that he was dead?
I can understand in a local situation in order to keep people from panicing more than they already are, to misinform them to control the situation. Is that all this was? Or is there a deeper reason for it?
2300 Logan Glass
On Saturday November 7, from eight to noon Logan Glass offered free rock chip repais, Rain-X, and breakfast. This promotional was put on in part due to a colleague of mine, Whitney Glenn. I arrived at Logan Glass at aroung eleven, and had a rock chip repaired. The parking lot was pretty full, and the bagel and orange juice was a great perk.
I believe that the event was a successful promotional done due to the good turnout and customer loyalty that it inspired. Logan Glass is now competing with a corporate company that just moved into town. However, Logan being such a small town a local company that offers great service and comprable prices often will do better due to their customer loyalty. I think that this is a great way to continue this loyalty, and introduce Logan Glass to the potential customers that it doesn't already serve.
As a college student myself, I feel that when a company is willing to work with you on a personal basis, you are more likely to return to them. I saw firsthand Glenn helping out a loyal customer with a price adjustment to save him some money. This type of personal connection will greatly help them in the future.
I believe that the event was a successful promotional done due to the good turnout and customer loyalty that it inspired. Logan Glass is now competing with a corporate company that just moved into town. However, Logan being such a small town a local company that offers great service and comprable prices often will do better due to their customer loyalty. I think that this is a great way to continue this loyalty, and introduce Logan Glass to the potential customers that it doesn't already serve.
As a college student myself, I feel that when a company is willing to work with you on a personal basis, you are more likely to return to them. I saw firsthand Glenn helping out a loyal customer with a price adjustment to save him some money. This type of personal connection will greatly help them in the future.
Thursday, November 5, 2009
2300 stokes
While working with the Stokes Nature Center, I learned many things. I worked with seven people total with the main objective of increasing awareness about Stokes, and motivating people to go there more often. As a presenter, I felt like it really helped me hone my skills in the minor details such as not hiding behind the podium, using the whole room, and being comfortable with silence. From a teammate perspective, one big issue was the importance of a great and use-friendly website. If a consumer can't find the information they want quickly and easily, you will probably lose their interest and their money. The 'two-click' rule that Troy talked about was a hard, yet great rule of thumb. The consumer should be able to find everything they want within two clicks of the mouse.
Another aspect of this project was getting the correct information to the right people. Consistency was a big factor that we implemented. We provided weekly and bi-weekly programs that would be on the same day and at the same time, even though the subject matter changed. This way people wouldn't have to track down the information to go because this becomes a hassle most people don't want to do.
Overall, I liked this project, I feel as though the experience was a good one, and our client was very easy to work with and helpful (which made it enjoyable to work for them).
Another aspect of this project was getting the correct information to the right people. Consistency was a big factor that we implemented. We provided weekly and bi-weekly programs that would be on the same day and at the same time, even though the subject matter changed. This way people wouldn't have to track down the information to go because this becomes a hassle most people don't want to do.
Overall, I liked this project, I feel as though the experience was a good one, and our client was very easy to work with and helpful (which made it enjoyable to work for them).
Thursday, October 29, 2009
press release 4
FOR IMMEDIATE RELEASE
Oct. 31, 2009
Sexual Assault and Anti-Violence Information
Rachel Brighton, SAAVI Coordinator
Utah State University
9105 Old Main Hill
Logan, UT 84322-9105
435-797-1510
Hotline: 797-RAPE
Website: www.usu.edu/saavi
MEN IN HEELS TO RAISE AWARENESS ON SEXUAL ASSUALT
Walk-A-Mile in her shoes provides a way to discuss sexual and gender violence
LOGAN, UTAH- The men of Utah State University and Cache Valley will put their feet first on the line when they step out in high heels April 7 to help combat sexual assault.
In observation of national Sexual Assault Awareness Month, the Utah State University’s Sexual Assault and Anti-Violence Information (SAAVI) office will sponsor the sixth annual “Walk-a-Mile-in-Her-Shoes” awareness event and fundraiser.
“This is an opportunity for men on our campus and in our community to voice their opinions that sexual violence is not acceptable,” says Rachel Brighton, SAAVI coordinator. “These men are willing to walk one mile in high heels to prove it.”
During the Walk-a-Mile-in-Her-Shoes event, male students, faculty, staff and community members will walk a mile-long course around the USU campus in high heels as they take a stand against sexual violence and raise money to fund educational efforts at USU. The USU SAAVI office provides shoes for participants and “we do our best to accommodate all walkers comfortably,” said Brighton.
INSERT QUOTE HERE (waiting on an email)
Women also participate as “Blister Sisters,” helping with the check-in process, running event tables, and steadying wobbly men during their “blistering” walk around campus.
Walkers and Blister Sisters are encouraged to register online through the SAAVI website: http://www.usu.edu/saavi/events/walk_a_mile.cfm. Registration is available through the day of the event. As is tradition, an event T-shirt will be available for sale. Walkers who submit $10 in pledges, and Blister Sisters who volunteer for a minimum of one hour will receive the event T-shirt free (while supplies last).
Walkers may choose between four walking rounds at 10:20 a.m., 11:20 a.m., 12:20 p.m. or 1:20 p.m. Each round, which begins and ends on the Taggart Student Center Patio, takes approximately 20 minutes. Walkers may choose to walk more than one round.
Those with a competitive edge also can win prizes in categories such as most enthusiastic walker, most valuable walker (for the top fund-raiser). A trophy of a Jessica Simpson high heel shoe will be presented to the organization with the most male walkers.
Brighton says many perceive rape, sexual assault, and domestic violence as women’s issues, yet research indicates educational efforts aimed at men are powerful tools in violence prevention.
The USU Sexual Assault and Anti-Violence Information (SAAVI) Office was created to promote an atmosphere of sexual and physical safety for all female and male students, faculty, and staff at Utah State University. SAAVI works to accomplish this task through an environment of education, as well as sensitive, competent response to those who have experienced violence or hurtful relationships.
SAAVI provides crisis help (i.e., support; assistance obtaining medical, counseling, academic, and legal aid in the aftermath of sexual assault or dating/domestic violence; etc); education (e.g., presentations to groups, clubs, classes, etc); and awareness events (e.g., Red Zone Day, Domestic Violence Awareness Month activities,Walk-a-Mile-in-Her-Shoes, etc). SAAVI services are available to USUstudents, faculty, and staff ; both women and men; both primary survivors (those who experience violence) and secondary survivors (friends/loved ones of those who experience violence).
Media Contact:
Jessica Vasil
708-653-8181
jessica.vasil@aggiemail.usu.edu
Oct. 31, 2009
Sexual Assault and Anti-Violence Information
Rachel Brighton, SAAVI Coordinator
Utah State University
9105 Old Main Hill
Logan, UT 84322-9105
435-797-1510
Hotline: 797-RAPE
Website: www.usu.edu/saavi
MEN IN HEELS TO RAISE AWARENESS ON SEXUAL ASSUALT
Walk-A-Mile in her shoes provides a way to discuss sexual and gender violence
LOGAN, UTAH- The men of Utah State University and Cache Valley will put their feet first on the line when they step out in high heels April 7 to help combat sexual assault.
In observation of national Sexual Assault Awareness Month, the Utah State University’s Sexual Assault and Anti-Violence Information (SAAVI) office will sponsor the sixth annual “Walk-a-Mile-in-Her-Shoes” awareness event and fundraiser.
“This is an opportunity for men on our campus and in our community to voice their opinions that sexual violence is not acceptable,” says Rachel Brighton, SAAVI coordinator. “These men are willing to walk one mile in high heels to prove it.”
During the Walk-a-Mile-in-Her-Shoes event, male students, faculty, staff and community members will walk a mile-long course around the USU campus in high heels as they take a stand against sexual violence and raise money to fund educational efforts at USU. The USU SAAVI office provides shoes for participants and “we do our best to accommodate all walkers comfortably,” said Brighton.
INSERT QUOTE HERE (waiting on an email)
Women also participate as “Blister Sisters,” helping with the check-in process, running event tables, and steadying wobbly men during their “blistering” walk around campus.
Walkers and Blister Sisters are encouraged to register online through the SAAVI website: http://www.usu.edu/saavi/events/walk_a_mile.cfm. Registration is available through the day of the event. As is tradition, an event T-shirt will be available for sale. Walkers who submit $10 in pledges, and Blister Sisters who volunteer for a minimum of one hour will receive the event T-shirt free (while supplies last).
Walkers may choose between four walking rounds at 10:20 a.m., 11:20 a.m., 12:20 p.m. or 1:20 p.m. Each round, which begins and ends on the Taggart Student Center Patio, takes approximately 20 minutes. Walkers may choose to walk more than one round.
Those with a competitive edge also can win prizes in categories such as most enthusiastic walker, most valuable walker (for the top fund-raiser). A trophy of a Jessica Simpson high heel shoe will be presented to the organization with the most male walkers.
Brighton says many perceive rape, sexual assault, and domestic violence as women’s issues, yet research indicates educational efforts aimed at men are powerful tools in violence prevention.
The USU Sexual Assault and Anti-Violence Information (SAAVI) Office was created to promote an atmosphere of sexual and physical safety for all female and male students, faculty, and staff at Utah State University. SAAVI works to accomplish this task through an environment of education, as well as sensitive, competent response to those who have experienced violence or hurtful relationships.
SAAVI provides crisis help (i.e., support; assistance obtaining medical, counseling, academic, and legal aid in the aftermath of sexual assault or dating/domestic violence; etc); education (e.g., presentations to groups, clubs, classes, etc); and awareness events (e.g., Red Zone Day, Domestic Violence Awareness Month activities,Walk-a-Mile-in-Her-Shoes, etc). SAAVI services are available to USUstudents, faculty, and staff ; both women and men; both primary survivors (those who experience violence) and secondary survivors (friends/loved ones of those who experience violence).
Media Contact:
Jessica Vasil
708-653-8181
jessica.vasil@aggiemail.usu.edu
Friday, October 23, 2009
press releases 2300
Reporters get so many press releases throughout the course of one day, it has become extremely important to make yours stand out. There are many different ways to do this, and different approaches will work for different reporters. In "Writing the Bulletproof Press Release," by Yvonne Buchanan, there are several tips that I found helpful.
There are the obvious ones such as making sure you send it to the correct reporter. If you send your press release about current events to the sports reporter, you can be sure it will be sent straight to the trash.
A good point that was made is to avoid 'hype.' This inculdes using words and phrases such as “revolutionary,” “best” and “leading-edge.” Unless these are backed up by unbiased third party statistics, leave them out. Even then, do you really need to use those words? Find a better way to make your point. If a reporter choses to write a story on your press release, you can be sure that it will not contain these words anyway. Alos, avoid technical terms the common reader will not understand. If the reporter needs a dictionary to understand what you are trying to say, it will probably just get deleted.
Another obvious, but sometimes overlooked point is to use inverted pyramid style. Journalists spend their entire careers using this style, and it is easy for them to read. Stick with it! Be brief and to the point, and don't use two pages when two paragraphs will do.
There are the obvious ones such as making sure you send it to the correct reporter. If you send your press release about current events to the sports reporter, you can be sure it will be sent straight to the trash.
A good point that was made is to avoid 'hype.' This inculdes using words and phrases such as “revolutionary,” “best” and “leading-edge.” Unless these are backed up by unbiased third party statistics, leave them out. Even then, do you really need to use those words? Find a better way to make your point. If a reporter choses to write a story on your press release, you can be sure that it will not contain these words anyway. Alos, avoid technical terms the common reader will not understand. If the reporter needs a dictionary to understand what you are trying to say, it will probably just get deleted.
Another obvious, but sometimes overlooked point is to use inverted pyramid style. Journalists spend their entire careers using this style, and it is easy for them to read. Stick with it! Be brief and to the point, and don't use two pages when two paragraphs will do.
Non-Profit 2300
"Six Reasons to Give," by Martin Cohn is an article written about why a business should contribute to charitable works. Looking at it from a PR point of view, non-profit donations and involvement is always a great way to improve your image in the community. This is especially true for local businesses.
If you run a locally owned business, you may not have the funds for huge projects; however, you do have the advantage of getting the community behind you. Locally owned businesses are run soley by the community they are in, so the more respect the community has for you, the more likely they are to shop at your store.
The six reasons the article names are: it feels good, it's tradition, it boosts company morale, it's good for business, it's a sign of leadership, and it's good for the community. These are all valid points. I like the point of boosting company morale. When you as a business volunteer your time for a service project, it builds friendships and promotes teamwork. These are invaluable skills that co-workers use.
All company's should participate in some kind of non-profit effort, for a list of reasons, but from a strictly PR perspective, because it is good for business.
If you run a locally owned business, you may not have the funds for huge projects; however, you do have the advantage of getting the community behind you. Locally owned businesses are run soley by the community they are in, so the more respect the community has for you, the more likely they are to shop at your store.
The six reasons the article names are: it feels good, it's tradition, it boosts company morale, it's good for business, it's a sign of leadership, and it's good for the community. These are all valid points. I like the point of boosting company morale. When you as a business volunteer your time for a service project, it builds friendships and promotes teamwork. These are invaluable skills that co-workers use.
All company's should participate in some kind of non-profit effort, for a list of reasons, but from a strictly PR perspective, because it is good for business.
Wednesday, October 21, 2009
Final Media Pitch
FOR IMMEDIATE RELEASE
Charles McCollum
October 8, 2009
Herald Journal
PASSIVE INCOME HELPFUL IN BAD ECONOMY LOGAN, UTAH- Cache Valley Area Investors Association helps locals beat the recession
Mr. McCollum,
Passive income is money that doesn’t require any current thought, such as stock dividends and interest. Cache Valley Area Investors Association (CVAIA) teaches people how to increase their passive income. People should spend as much time as possible doing what makes them happy, and the less time they have to spend at work, the more time they have to do that. Passive income makes this possible.
The Herald Journal does a great job at catering their articles to the members of the Cache Valley community, and in these times of economic uncertainty, passive income can help these members make ends meet. An article on finances, in laymen’s terms, can help the everyday person take advantage of the opportunities available to them.
Doing what you love is easy, but making money from that can be a little more difficult. CVAIA offers such advice for free; they meet every other Thursday, and welcome everyone. More information concerning CVAIA can be found on their website cvaia.com .
By increasing passive income and lowering expenses, CVAIA focuses on how to invest time, assets, and experience in ways that help people become financially independent.
For more information, please don’t hesitate to contact me at Jessica.vasil@aggiemail.usu.edu .
Jessica Vasil
-end-
Charles McCollum
October 8, 2009
Herald Journal
PASSIVE INCOME HELPFUL IN BAD ECONOMY LOGAN, UTAH- Cache Valley Area Investors Association helps locals beat the recession
Mr. McCollum,
Passive income is money that doesn’t require any current thought, such as stock dividends and interest. Cache Valley Area Investors Association (CVAIA) teaches people how to increase their passive income. People should spend as much time as possible doing what makes them happy, and the less time they have to spend at work, the more time they have to do that. Passive income makes this possible.
The Herald Journal does a great job at catering their articles to the members of the Cache Valley community, and in these times of economic uncertainty, passive income can help these members make ends meet. An article on finances, in laymen’s terms, can help the everyday person take advantage of the opportunities available to them.
Doing what you love is easy, but making money from that can be a little more difficult. CVAIA offers such advice for free; they meet every other Thursday, and welcome everyone. More information concerning CVAIA can be found on their website cvaia.com .
By increasing passive income and lowering expenses, CVAIA focuses on how to invest time, assets, and experience in ways that help people become financially independent.
For more information, please don’t hesitate to contact me at Jessica.vasil@aggiemail.usu.edu .
Jessica Vasil
-end-
Monday, October 12, 2009
press release 4 draft
FOR IMMEDIATE RELEASE
Oct. 8, 2009
Sexual Assault and Anti-Violence Information
Rachel Brighton, SAAVI Coordinator
Utah State University
9105 Old Main Hill
Logan, UT 84322-9105
435-797-1510
Hotline: 797-RAPE
Website: www.usu.edu/saavi
MEN IN HEELS TO RAISE AWARENESS ON SEXUAL ASSUALT
Walk-A-Mile in her shoes provides an approachable way to discuss sexual and gender violence
LOGAN, UTAH- Break out the band aids for what’s sure to be an amusing and informative display of men in heels on April 7, 2010 in order to raise funds and awareness for a very serious issue.
In observation of national Sexual Assault Awareness Month, the University’s Sexual Assault and Anti-Violence Information (SAAVI) office sponsors the sixth annual “Walk-a-Mile-in-Her-Shoes” awareness event and fundraiser.
“This is an opportunity for men on our campus and in our community to voice their opinion that sexual violence is not acceptable to me and I am willing to walk one mile in high heels to prove it,” says Rachel Brighton, SAAVI coordinator.
During the Walk-a-Mile-in-Her-Shoes event, male students, faculty, staff and community members walk a mile-long course in high heels as they take a stand against sexual violence and raise money to fund educational efforts at USU. The USU SAAVI office provides shoes for participants and, according to Brighton, “does our best to accommodate all walkers comfortably.”
INSERT QUOTE HERE
Women may also participate as “Blister Sisters.” Blister Sisters help with the check-in process, run event tables, and steady male participants during their “blistering” walk around campus. Interested walkers and Blister Sisters may also help with event planning and preparation.
Walkers and Blister Sisters are encouraged to register online through the SAAVI website: http://www.usu.edu/saavi/events/walk_a_mile.cfm. Registration is available through the day of the event. As is tradition, an event T-shirt will be available for sale. Walkers who submit $10 in pledges, or Blister Sisters who volunteer for a minimum of one hour will receive the event T-shirt free (while supplies last).
Walkers choose between four walking rounds at 10:20 a.m., 11:20 a.m., 12:20 p.m. and 1:20 p.m. Each round, which begins and ends on the Taggart Student Center Patio, takes approximately 20 minutes. If interested, walkers may choose to walk more than one round.
Those with a competitive edge have the possibility of winning prizes. Some such categories include most enthusiastic walker, most valuable walker (for whatever individual that raises the most funds), and a trophy of a Jessica Simpson heel will be presented to the organization that has the most male walkers.
Brighton says many perceive rape, sexual assault, and domestic violence as women’s issues, yet research indicates educational efforts aimed at men are powerful tools in violence prevention.
INSERT BIOLER PLATE HERE
Media Contact:
Jessica Vasil
708-653-8181
jessica.vasil@aggiemail.usu.edu
Oct. 8, 2009
Sexual Assault and Anti-Violence Information
Rachel Brighton, SAAVI Coordinator
Utah State University
9105 Old Main Hill
Logan, UT 84322-9105
435-797-1510
Hotline: 797-RAPE
Website: www.usu.edu/saavi
MEN IN HEELS TO RAISE AWARENESS ON SEXUAL ASSUALT
Walk-A-Mile in her shoes provides an approachable way to discuss sexual and gender violence
LOGAN, UTAH- Break out the band aids for what’s sure to be an amusing and informative display of men in heels on April 7, 2010 in order to raise funds and awareness for a very serious issue.
In observation of national Sexual Assault Awareness Month, the University’s Sexual Assault and Anti-Violence Information (SAAVI) office sponsors the sixth annual “Walk-a-Mile-in-Her-Shoes” awareness event and fundraiser.
“This is an opportunity for men on our campus and in our community to voice their opinion that sexual violence is not acceptable to me and I am willing to walk one mile in high heels to prove it,” says Rachel Brighton, SAAVI coordinator.
During the Walk-a-Mile-in-Her-Shoes event, male students, faculty, staff and community members walk a mile-long course in high heels as they take a stand against sexual violence and raise money to fund educational efforts at USU. The USU SAAVI office provides shoes for participants and, according to Brighton, “does our best to accommodate all walkers comfortably.”
INSERT QUOTE HERE
Women may also participate as “Blister Sisters.” Blister Sisters help with the check-in process, run event tables, and steady male participants during their “blistering” walk around campus. Interested walkers and Blister Sisters may also help with event planning and preparation.
Walkers and Blister Sisters are encouraged to register online through the SAAVI website: http://www.usu.edu/saavi/events/walk_a_mile.cfm. Registration is available through the day of the event. As is tradition, an event T-shirt will be available for sale. Walkers who submit $10 in pledges, or Blister Sisters who volunteer for a minimum of one hour will receive the event T-shirt free (while supplies last).
Walkers choose between four walking rounds at 10:20 a.m., 11:20 a.m., 12:20 p.m. and 1:20 p.m. Each round, which begins and ends on the Taggart Student Center Patio, takes approximately 20 minutes. If interested, walkers may choose to walk more than one round.
Those with a competitive edge have the possibility of winning prizes. Some such categories include most enthusiastic walker, most valuable walker (for whatever individual that raises the most funds), and a trophy of a Jessica Simpson heel will be presented to the organization that has the most male walkers.
Brighton says many perceive rape, sexual assault, and domestic violence as women’s issues, yet research indicates educational efforts aimed at men are powerful tools in violence prevention.
INSERT BIOLER PLATE HERE
Media Contact:
Jessica Vasil
708-653-8181
jessica.vasil@aggiemail.usu.edu
Thursday, October 8, 2009
Draft Media Pitch
FOR IMMEDIATE RELEASE
Charles McCollum October 8, 2009
Herald Journal PASSIVE INCOME HELPFUL IN BAD ECONOMY LOGAN, UTAH- Cache Valley Area Investors Association helps locals beat the recession
Mr. McCollum,
Passive income is money that doesn’t require any current thought, such as stock dividends and interest. Cache Valley Area Investors Association (CVAIA) teaches people how to increase their passive income. People should spend as much time as possible doing what makes them happy, and the less time they have to spend at work, the more time they have to do that. Passive income makes this possible.
The Herald Journal does a great job at catering their articles to the members of the Cache Valley community, and in these times of economic uncertainty, passive income can help these members make ends meet. An article on finances, in laymen’s terms, can help the everyday person take advantage of the opportunities available to them.
Doing what you love is easy, but making money from that can be a little more difficult. CVAIA offers such advice for free; they meet every other Thursday, and welcome everyone. More information concerning CVAIA can be found on their website cvaia.com .
By increasing passive income and lowering expenses, CVAIA focuses on how to invest time, assets, and experience in ways that help people become financially independent.
For more information, please don’t hesitate to contact me at Jessica.vasil@aggiemail.usu.edu .
Jessica Vasil
-end-
2300 Glamour
As a society, we fill our media with unrealistically skinny women. In the most recent copy of Glamour, Lizzie Miller, a 20-year-old model poses in nothing but a g-string. At 180 pounds and a size 14, she is classified as a plus sized model even though that is the size of the average American woman.
A blog by editor-in-chief Cindi Leive recognized the frenzy that from readers who “started to flood her inbox” the day the article was published. On top of that, there are more than 1,000 comments on that blog, and a Facebook group a man started because of his love of the picture. Miller has also appeared on NBC's Today following the issue's release.
Glamour has definately sat up and taken notice to this overwhelming response to a plus sized model. If I was the PR person for them, I would use this new angle for how they shape their upcoming issues. The average American woman is not a size zero, and we are sick of seeing nothing but that on newsstands.
Using more realistic models for everything from advertisments to issues to features is a great PR move. Another aspect is to not use the fact that they are a 'plus sized model' as the topic for the article. Use typical everyday women who do great things for your articles, regardless of their weight.
Although it is doubtful that the way we view media women will change soon, this is exactly the type of images that will change our media over time. Congratulations Glamour, on being part of the movement.
A blog by editor-in-chief Cindi Leive recognized the frenzy that from readers who “started to flood her inbox” the day the article was published. On top of that, there are more than 1,000 comments on that blog, and a Facebook group a man started because of his love of the picture. Miller has also appeared on NBC's Today following the issue's release.
Glamour has definately sat up and taken notice to this overwhelming response to a plus sized model. If I was the PR person for them, I would use this new angle for how they shape their upcoming issues. The average American woman is not a size zero, and we are sick of seeing nothing but that on newsstands.
Using more realistic models for everything from advertisments to issues to features is a great PR move. Another aspect is to not use the fact that they are a 'plus sized model' as the topic for the article. Use typical everyday women who do great things for your articles, regardless of their weight.
Although it is doubtful that the way we view media women will change soon, this is exactly the type of images that will change our media over time. Congratulations Glamour, on being part of the movement.
Wednesday, October 7, 2009
2300 YouTube- Awareness?
YouTube, along with other forms of social media, is quickly becoming a source of advertising. Many PR practitioners as well as advertisers are launching campaigns geared only for the Internet.
My generation is known for being digital savvy and an instant gratification type. Social media furthers this mentality, YouTube in particular.
YouTube provides an online community for sharing videos, thoughts, and concerns. PSA’s are often posted on YouTube that would otherwise not be seen by the American audience. One such example is the Britain PSA on the dangers of texting and driving which was seen as too graphic for American TV’s. (http://www.youtube.com/watch?v=R0LCmStIw9E)
If your target audience is younger individuals (under the age of 30), YouTube is a great way to reach them.
Some people, like Phillip DeFranco, have cult like followings of subscribers who watch his show the instant it is uploaded, and comment on everything. DeFranco takes the news and comments in a satirical way saying politically incorrect things (go to YouTube.com type in the Phillip DeFranco Show).
DeFranco’s popularity has led him to do nation wide tours to meet his audience, and I can only imagine the money he makes from the ads on his page. He has 674,358 subscribers currently and 23,530,830 channel views.
While the common adult views YouTube solely as a means of uploading videos, there is a community beneath that that is very well connected with each other.
My generation is known for being digital savvy and an instant gratification type. Social media furthers this mentality, YouTube in particular.
YouTube provides an online community for sharing videos, thoughts, and concerns. PSA’s are often posted on YouTube that would otherwise not be seen by the American audience. One such example is the Britain PSA on the dangers of texting and driving which was seen as too graphic for American TV’s. (http://www.youtube.com/watch?v=R0LCmStIw9E)
If your target audience is younger individuals (under the age of 30), YouTube is a great way to reach them.
Some people, like Phillip DeFranco, have cult like followings of subscribers who watch his show the instant it is uploaded, and comment on everything. DeFranco takes the news and comments in a satirical way saying politically incorrect things (go to YouTube.com type in the Phillip DeFranco Show).
DeFranco’s popularity has led him to do nation wide tours to meet his audience, and I can only imagine the money he makes from the ads on his page. He has 674,358 subscribers currently and 23,530,830 channel views.
While the common adult views YouTube solely as a means of uploading videos, there is a community beneath that that is very well connected with each other.
2300 YouTube-a Menace?
Three teenagers have been charged with first-degree murder in the death of a 16-year-old boy whose beating was captured on amateur video.Derrion Albert, an honor roll student at Fenger High, was beaten to death last week. His death was captured by a camera phone.Nineteen-year-old Silvanus Shannon, 16-year-old Eric Carson and 18-year-old Eugene Riley were charged as adults with first degree felony murder.
This video shows the ruthless teens beating Albert with punches, kicks, and rail road ties.
This brings up the question, is YouTube helping perpetuate the cycle of violence? When teenagers know that by filming violence and putting it online they will receive added attention from their peers, is this a good thing?
I personally know of this happening in my home town (which coincidently is Chicago). Everything from hallway fights that are quickly broken up to severe beating involving brass knuckles and hospital visits are posted on YouTube. The next day these attackers are well known and have almost a cult like following. Unfortunately, they are feared and in many ways respected.
Although YouTube reserves the right to take down a post at any time without notice due to a number of reasons (copyright, violence, etc), a quick search for ‘beatings’ shows a scary trend. The top two videos that come up are entitled ‘Rodney King’ and ‘Compilation of Gang Beatings.’
Today’s culture is so intertwined with the Internet and social media, and phones like the Blackberry with Internet connection, make it easy to upload videos shot straight from your phone and update Facebook and Twitter statuses. Word spreads like wildfire about the latest violence.
Is it possible to stop videos like this from being uploaded? Possibly. Tighter controls by YouTube could help this escalating problem; however, would it just transfer these videos to another outlet? Again, probably.
This leaves us with a bigger problem. The attitude of violence being cool among youths. The debate about this could and has gone on for years, and the answer lies in a combination of things: parental involvement being a large part of it. Would these teens be committing these acts of violence and putting them online for the world to see if they were held accountable by their parents?
I don’t claim to know the answers, only want to open up discussion. The Chicago Public School District needs much overhauling in many areas, but how can a child learn if they are afraid they could get killed walking home from school? How can we as a society use social media for a positive spin instead of a negative?
This video shows the ruthless teens beating Albert with punches, kicks, and rail road ties.
This brings up the question, is YouTube helping perpetuate the cycle of violence? When teenagers know that by filming violence and putting it online they will receive added attention from their peers, is this a good thing?
I personally know of this happening in my home town (which coincidently is Chicago). Everything from hallway fights that are quickly broken up to severe beating involving brass knuckles and hospital visits are posted on YouTube. The next day these attackers are well known and have almost a cult like following. Unfortunately, they are feared and in many ways respected.
Although YouTube reserves the right to take down a post at any time without notice due to a number of reasons (copyright, violence, etc), a quick search for ‘beatings’ shows a scary trend. The top two videos that come up are entitled ‘Rodney King’ and ‘Compilation of Gang Beatings.’
Today’s culture is so intertwined with the Internet and social media, and phones like the Blackberry with Internet connection, make it easy to upload videos shot straight from your phone and update Facebook and Twitter statuses. Word spreads like wildfire about the latest violence.
Is it possible to stop videos like this from being uploaded? Possibly. Tighter controls by YouTube could help this escalating problem; however, would it just transfer these videos to another outlet? Again, probably.
This leaves us with a bigger problem. The attitude of violence being cool among youths. The debate about this could and has gone on for years, and the answer lies in a combination of things: parental involvement being a large part of it. Would these teens be committing these acts of violence and putting them online for the world to see if they were held accountable by their parents?
I don’t claim to know the answers, only want to open up discussion. The Chicago Public School District needs much overhauling in many areas, but how can a child learn if they are afraid they could get killed walking home from school? How can we as a society use social media for a positive spin instead of a negative?
Monday, October 5, 2009
2300 PRSSA's website
I went onto PRSSA's website today and was surprisingly disappointed. Upon first glance the home page is overwhelming and has so much information and options it is confusing. There is so much small font sentences to go through, that unless you know exactly what you're looking for and are familiar with the website, you will be looking for a long time.
The taskbar at the top of the website has 14 options plus a search bar. I'm sure those could be reorganized and consoladated. There are five tabbed options on the main page: highlights, blogs, what's new, tactics and the strategist outline, and events. Under each tab there are bulletpoints with much text and multiple links. The links are obviously helpful, providing you with more information if you wish, but there seems to be an overload of information and in very small font.
Overall, the website seemed like it needed to be revamped. I expected much more from PRSSA. There is a great deal of information to be had, and they are experts; however, the smal text and information overload let the common user to be confused and frustrated.
The taskbar at the top of the website has 14 options plus a search bar. I'm sure those could be reorganized and consoladated. There are five tabbed options on the main page: highlights, blogs, what's new, tactics and the strategist outline, and events. Under each tab there are bulletpoints with much text and multiple links. The links are obviously helpful, providing you with more information if you wish, but there seems to be an overload of information and in very small font.
Overall, the website seemed like it needed to be revamped. I expected much more from PRSSA. There is a great deal of information to be had, and they are experts; however, the smal text and information overload let the common user to be confused and frustrated.
Monday, September 28, 2009
Press Release 3: Final
September 24, 2009
Cache Valley Area Investors Association (CVAIA)
Preston Parker, President160 N. Main Street
Logan UT, 84322
Passive income is money that doesn’t require any current thought, such as stock dividends and interest. CVAIA teaches people how to increase their passive income. If people are trained in to getting the right frame of mind and approaches to investing, they can all be successful in what they want. People should spend time doing what they want to do, not working just for job security. Passive income helps make this possible.
The CVAIA has three levels of membership. The email list has 82 members, the Facebook group that has 53 members, and active members who come to meetings about every other month. The easiest way to find out all you can about CVAIA is by their website (http://mimg.sulekha.com/eva-mendes/Stills/thumbnail/eva-mendes-stills36.jpg). When your passive income surpasses your expenses, you can live pretty much free of worry. You can live on your passive income.
The president Preston Parker said CVAIA is a “formal way of training education people about money management and investment.” CVAIA enhances the Law of Attraction, Law of Abundance, and the Law of Exchange. They follow the techniques found in the ideologies of books including Rich Dad Poor Dad, The Millionaire Next Door, and The Secret. There are “way too many opportunities in America to be unhappy with your job,” states Preston Parker. Passive income helps make this possible. The two things that make this possible are education and networking. Your education mitigates how many risks you take. You can invest three different things: your assets, your time, and your experience. There is a pyramid scheme to how you invest. The bottom is yourself, get your education, and get yourself sound. Next is real estate which is a pretty low risk investment, after that, is commodities, then collectables, securities, business and intellectual property, respectively. Intellectual property is the hardest to invest, and it requires the most education. The parts on the bottom on the bottom, such as real estate are based more on concrete value. This means there is a quality that can be held and has innat value. The higher aspects of the foundation like businesses and intellectual property are based more on apparant value. The value is approximated and depends completely on how much a person is willing to pay for it.
Please feel free to contact me at Jessica.vasil@aggiemail.usu.edu with any questions.
By increasing passive income and lowering expenses, CVAIA focuses on how to invest time, assets, and experience in ways that help people become financially independent.
Jessica Vasil–end-
Cache Valley Area Investors Association (CVAIA)
Preston Parker, President160 N. Main Street
Logan UT, 84322
Passive income is money that doesn’t require any current thought, such as stock dividends and interest. CVAIA teaches people how to increase their passive income. If people are trained in to getting the right frame of mind and approaches to investing, they can all be successful in what they want. People should spend time doing what they want to do, not working just for job security. Passive income helps make this possible.
The CVAIA has three levels of membership. The email list has 82 members, the Facebook group that has 53 members, and active members who come to meetings about every other month. The easiest way to find out all you can about CVAIA is by their website (http://mimg.sulekha.com/eva-mendes/Stills/thumbnail/eva-mendes-stills36.jpg). When your passive income surpasses your expenses, you can live pretty much free of worry. You can live on your passive income.
The president Preston Parker said CVAIA is a “formal way of training education people about money management and investment.” CVAIA enhances the Law of Attraction, Law of Abundance, and the Law of Exchange. They follow the techniques found in the ideologies of books including Rich Dad Poor Dad, The Millionaire Next Door, and The Secret. There are “way too many opportunities in America to be unhappy with your job,” states Preston Parker. Passive income helps make this possible. The two things that make this possible are education and networking. Your education mitigates how many risks you take. You can invest three different things: your assets, your time, and your experience. There is a pyramid scheme to how you invest. The bottom is yourself, get your education, and get yourself sound. Next is real estate which is a pretty low risk investment, after that, is commodities, then collectables, securities, business and intellectual property, respectively. Intellectual property is the hardest to invest, and it requires the most education. The parts on the bottom on the bottom, such as real estate are based more on concrete value. This means there is a quality that can be held and has innat value. The higher aspects of the foundation like businesses and intellectual property are based more on apparant value. The value is approximated and depends completely on how much a person is willing to pay for it.
Please feel free to contact me at Jessica.vasil@aggiemail.usu.edu with any questions.
By increasing passive income and lowering expenses, CVAIA focuses on how to invest time, assets, and experience in ways that help people become financially independent.
Jessica Vasil–end-
Saturday, September 26, 2009
2300
"Nigeria; PR is Beyond Press Releases, Advertising-White Water Boss," is an interview/article about Nsikak Daniels who is Chief Operating Officer, White Water, Public Relations, brands management and events company. He is also an executive of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR). His company works mainly with other companies in the oil and gas industry. His company is not limited to PR work though, they also manage events and organize seminars. Daniels has also worked on projects related to leadership in particular because of the attitudes of Nigerian leaders. He is "trying to see if there is a way we can actually articulate or inculcate in our young persons the right way to approach leadership."
Daniels emphasizes how people are uneducated about PR. They assume it is all about conversations with the media, press releases, and planning events. He stresses how much PR is about building trusting relationships, and in Nigeria that is very important. He uses the example of building these relationships from federal to state to local government and to the oil and gas companies operating in a particular region.
I think that Daniels brings up an interesting and unusual point. PR practitioners are generally associated as being media liazons, and the relationship aspect, although known in the industry, is comonly overlooker by the common person. In a place such as Nigeria, these relationships become all the more important. You need to have good foundations in order to build trusting relationships that will allow progress to come to the area.
Daniels emphasizes how people are uneducated about PR. They assume it is all about conversations with the media, press releases, and planning events. He stresses how much PR is about building trusting relationships, and in Nigeria that is very important. He uses the example of building these relationships from federal to state to local government and to the oil and gas companies operating in a particular region.
I think that Daniels brings up an interesting and unusual point. PR practitioners are generally associated as being media liazons, and the relationship aspect, although known in the industry, is comonly overlooker by the common person. In a place such as Nigeria, these relationships become all the more important. You need to have good foundations in order to build trusting relationships that will allow progress to come to the area.
2300
"Frustration over Obama's Afghanistan war policy," written by Lara Jakes expresses a hope that Obama will send more troops to Afghanistan in order to help defeat the Taliban and its allies. House Armed Services Chairman Ike Skelton said, "The last administration allowed itself to be distracted from the fight forced on us in Afghanistan by the fight it chose in Iraq. I believe that this was a strategic mistake, robbing the war in Afghanistan of the necessary resources and resulting in an approach of 'half-ass it and hope.' We cannot afford to continue that policy." Strong opinions are obvious, although one point to remember is one of the platforms Obama ran on-extracting troops on a concrete deadline.
Obama has already gone back on that platform. There will be 68,000 troops there by the end of the year. This will recieve media attention, and possibly a controversy. Most Presidents go back on something they claimed to stand for at one time or another; however, with the current mess over healthcare reform, the Democrats can't afford more bad press with House elections coming up.
One senior military official said stepping up airstrikes will be more complicated and more dangerous without added forces. Without more troops, coalition forces will be able to secure fewer regions, and the insurgents will only have to move to the areas troops vacate. How will Obama handle this testy situation is yet to be seen. A request for more troops is in the process of being sent to the White House and depending on how the President reacts will determine if a more in depth Congressional debate will occur.
Obama has already gone back on that platform. There will be 68,000 troops there by the end of the year. This will recieve media attention, and possibly a controversy. Most Presidents go back on something they claimed to stand for at one time or another; however, with the current mess over healthcare reform, the Democrats can't afford more bad press with House elections coming up.
One senior military official said stepping up airstrikes will be more complicated and more dangerous without added forces. Without more troops, coalition forces will be able to secure fewer regions, and the insurgents will only have to move to the areas troops vacate. How will Obama handle this testy situation is yet to be seen. A request for more troops is in the process of being sent to the White House and depending on how the President reacts will determine if a more in depth Congressional debate will occur.
Thursday, September 24, 2009
Draft Press Release 3: Cause Promotion
September 24, 2009
Cache Valley Area Investors Association (CVAIA)
Preston Parker, President
160 N. Main Street
Logan UT, 84322
Passive income is money that doesn’t require any current thought, such as stock dividends and interest. CVAIA teaches people how to increase their passive income. If people are trained in to getting the right frame of mind and approaches to investing, they can all be successful in what they want. People should spend time doing what they want to do, not working just for job security. Passive income helps make this possible.
The CVAIA has three levels of membership. The email list has 82 members, the Facebook group that has 53 members, and active members who come to meetings about every other month. When your passive income surpasses your expenses, you can live pretty much free of worry. You can live on your passive income.
The president Preston Parker said CVAIA is a “formal way of training education people about money management and investment.” CVAIA enhances the Law of Attraction, Law of Abundance, and the Law of Exchange. They follow the techniques found in the ideologies of books including Rich Dad Poor Dad, The Millionaire Next Door, and The Secret.
There are “way too many opportunities in America to be unhappy with your job,” states Preston Parker. Passive income helps make this possible. The two things that make this possible are education and networking. Your education mitigates how many risks you take. You can invest three different things: your assets, your time, and your experience.
There is a pyramid scheme to how you invest. The bottom is yourself, get your education, and get yourself sound. Next is real estate which is a pretty low risk investment, after that, is commodities, then collectables, securities, business and intellectual property, respectively. Intellectual property is the hardest to invest, and it requires the most education.
Please feel free to contact me at Jessica.vasil@aggiemail.usu.edu with any questions.
By increasing passive income and lowering expenses, CVAIA focuses on how to invest time, assets, and experience in ways that help people become financially independent.
Jessica Vasil
–end-
Cache Valley Area Investors Association (CVAIA)
Preston Parker, President
160 N. Main Street
Logan UT, 84322
Passive income is money that doesn’t require any current thought, such as stock dividends and interest. CVAIA teaches people how to increase their passive income. If people are trained in to getting the right frame of mind and approaches to investing, they can all be successful in what they want. People should spend time doing what they want to do, not working just for job security. Passive income helps make this possible.
The CVAIA has three levels of membership. The email list has 82 members, the Facebook group that has 53 members, and active members who come to meetings about every other month. When your passive income surpasses your expenses, you can live pretty much free of worry. You can live on your passive income.
The president Preston Parker said CVAIA is a “formal way of training education people about money management and investment.” CVAIA enhances the Law of Attraction, Law of Abundance, and the Law of Exchange. They follow the techniques found in the ideologies of books including Rich Dad Poor Dad, The Millionaire Next Door, and The Secret.
There are “way too many opportunities in America to be unhappy with your job,” states Preston Parker. Passive income helps make this possible. The two things that make this possible are education and networking. Your education mitigates how many risks you take. You can invest three different things: your assets, your time, and your experience.
There is a pyramid scheme to how you invest. The bottom is yourself, get your education, and get yourself sound. Next is real estate which is a pretty low risk investment, after that, is commodities, then collectables, securities, business and intellectual property, respectively. Intellectual property is the hardest to invest, and it requires the most education.
Please feel free to contact me at Jessica.vasil@aggiemail.usu.edu with any questions.
By increasing passive income and lowering expenses, CVAIA focuses on how to invest time, assets, and experience in ways that help people become financially independent.
Jessica Vasil
–end-
Monday, September 21, 2009
Press Release 2: Image Building
September 22, 2009Burger Planet739 W 145th St. Granle, KY 38054A MORE HEALTH CONSCIENCE BURGER PLANETBurger Planet has come out with a few new menu items in the wake of a more health conscience people. All menu items now are offered without a bun for those on Atkins diet, as well as grilled chicken wraps, and a side of fruit. Long time customers need not be afraid, the same food that made Burger Planet famous will still be readily available.
A newcomer to the Burger Planet staff is fitness guru Jayne Petersen who whipped Opal Whitcomb into shape. She will be featured in a brand new commercial with Corny the Clown, and going to malls across the country with him.
James E Muellenbach II said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
When asked about the combination of the old burgers and fries and the new healthier food, Petersen said, “"Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
Jayne Petersen is working in conjunction with Burger Planet chefs to offer the most nutritional meals possible. Some of the new things to look for at Burger Planet is tray liners with nutritional advice and a new adult Burger Planet Smiley Meal is in development that will consist of an ankle weight, fruit packages, and the white meat chicken entrée.
If you have any questions or concerns, please feel free to contact me with the information provided.
Founded in 1934, Burger Planet has served 53 billion people and counting; there are thousands of locations in every state in the country as well as 17 other countries.
Jessica Vasil Jessica.vasil@aggiemail.usu.edu –end-
A newcomer to the Burger Planet staff is fitness guru Jayne Petersen who whipped Opal Whitcomb into shape. She will be featured in a brand new commercial with Corny the Clown, and going to malls across the country with him.
James E Muellenbach II said, “"Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy."
When asked about the combination of the old burgers and fries and the new healthier food, Petersen said, “"Well, I emphasize a message of moderation. Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet's exciting new menu choices, such as the fruit packages."
Jayne Petersen is working in conjunction with Burger Planet chefs to offer the most nutritional meals possible. Some of the new things to look for at Burger Planet is tray liners with nutritional advice and a new adult Burger Planet Smiley Meal is in development that will consist of an ankle weight, fruit packages, and the white meat chicken entrée.
If you have any questions or concerns, please feel free to contact me with the information provided.
Founded in 1934, Burger Planet has served 53 billion people and counting; there are thousands of locations in every state in the country as well as 17 other countries.
Jessica Vasil Jessica.vasil@aggiemail.usu.edu –end-
Tuesday, September 15, 2009
2300 US House Rebukes Heckler Lawmaker
Mr. Wilson shouted 'you lie!' to President Obama during his latest speech. BBC News reported on the Congressional meeting that took place after debating on what the punishment should be for Sen. Wilson. The decision was reached 240-179 in favor of the resolution that his conduct was a 'breach of decorum'.
The Democrats claimed it was a matter of civility, and he should be punished; whereas the Republican party seems less concerned, noting that there was much more important matters that should be taking us their time.
This PR crisis for Wilson was handled as smoothly as can be expected. He personally apologized to Pres. Obama and said, "Mr Obama graciously accepted my apology and the issue is over." He has apologized, addressed the issue in a concise matter, and is now attempting to move on. There is no doubt the democrat that runs against him in 2010 will bring this incident up, but the true test of his PR will be in how much wieght the public puts into this issue. That will be most notably decided if he gets reelected.
The Democrats claimed it was a matter of civility, and he should be punished; whereas the Republican party seems less concerned, noting that there was much more important matters that should be taking us their time.
This PR crisis for Wilson was handled as smoothly as can be expected. He personally apologized to Pres. Obama and said, "Mr Obama graciously accepted my apology and the issue is over." He has apologized, addressed the issue in a concise matter, and is now attempting to move on. There is no doubt the democrat that runs against him in 2010 will bring this incident up, but the true test of his PR will be in how much wieght the public puts into this issue. That will be most notably decided if he gets reelected.
2300 The Truth About Public Speaking
"The Truth About Public Speaking," was written by Ed Barks, about what to look for in a good public speaker. Whether it is a guest speaker in a class or a presentation at work, there are many different ways to be an interactive and enjoyable speaker.
Body language is a major clue. Is the speaker standing like a statue or moving around, engaged in his/her presentation. It isn't very hard to determine if a presenter is excited and wants to be at the event or is just going through the motions. Do they vary their voice to grab your attention? Are 'props' (i.e. multimedia presentations of any kind) there to further help your understanding or distract from it?
Overall, this was an interesting article that opened my eyes to the more obvious things that people always notice. Often in PR so much time and effort is spent in researching every little detail and determining the psychological behaviors of our audience the basics can be overlooked. Even if you are comfortable in front of a crowd, little reminders such as not just standing in one place, is good basics to remember.
Body language is a major clue. Is the speaker standing like a statue or moving around, engaged in his/her presentation. It isn't very hard to determine if a presenter is excited and wants to be at the event or is just going through the motions. Do they vary their voice to grab your attention? Are 'props' (i.e. multimedia presentations of any kind) there to further help your understanding or distract from it?
Overall, this was an interesting article that opened my eyes to the more obvious things that people always notice. Often in PR so much time and effort is spent in researching every little detail and determining the psychological behaviors of our audience the basics can be overlooked. Even if you are comfortable in front of a crowd, little reminders such as not just standing in one place, is good basics to remember.
Monday, September 14, 2009
Press Release 1: Announcement
September , 2009
Social Media Club of Cache Valley (SMCCV)
851 N. Main St, Logan UT 84321 661-772-7539
SOCIAL MEDIA CLUB OF CACHE VALLEY
A brand new social media club began in August, is now open to new members. The SMCCV began as a way to link like minded people together in Cache Valley who are looking to explore and learn more about social media. Originating in San Francisco three years ago, it is now global, and by January 2010 will be a non-profit organization. The Salt Lake branch began in January of 2009, and the Cache Valley branch began with seven board members in July 2009. It then opened to its members in August 2009. Currently there are 26 members, and the club hopes to double its membership within the next month.
The goals of SMCCV are to educate people who don’t know, or want to know/improve their knowledge of social media. As well as helping them use social media better, this club acts as an outlet to create a network of like minded people. The president of SMCCV said, “Social media has become the number one internet past time.” Social media is linked to social networking, which is important, especially for the college generation, because it leads to networking opportunities that lead to jobs. Your online reputation is becoming almost as important as your actual reputation. With a few clicks, a potential employer can see anything that has been put under your name online. As blogging becomes more and more popular, you can also contribute to society in as little of big of a way as you want. The SMCCV can help with all of this.
The SMCCV meets the second Thursday of every month at 6:30 p.m. with the location varying. This month there will be a guest speaker named Loralee Choate who is a blogger that was recruited by the White House. If you have any other questions, please don’t hesitate to contact me. The Social Media Club of Cache Valley was founded in San Francisco, and has recently become a global club. It will be non-profit by January 2010.
Jessica Vasil Jessica.vasil@aggiemail.usu.edu –end-
Social Media Club of Cache Valley (SMCCV)
851 N. Main St, Logan UT 84321 661-772-7539
SOCIAL MEDIA CLUB OF CACHE VALLEY
A brand new social media club began in August, is now open to new members. The SMCCV began as a way to link like minded people together in Cache Valley who are looking to explore and learn more about social media. Originating in San Francisco three years ago, it is now global, and by January 2010 will be a non-profit organization. The Salt Lake branch began in January of 2009, and the Cache Valley branch began with seven board members in July 2009. It then opened to its members in August 2009. Currently there are 26 members, and the club hopes to double its membership within the next month.
The goals of SMCCV are to educate people who don’t know, or want to know/improve their knowledge of social media. As well as helping them use social media better, this club acts as an outlet to create a network of like minded people. The president of SMCCV said, “Social media has become the number one internet past time.” Social media is linked to social networking, which is important, especially for the college generation, because it leads to networking opportunities that lead to jobs. Your online reputation is becoming almost as important as your actual reputation. With a few clicks, a potential employer can see anything that has been put under your name online. As blogging becomes more and more popular, you can also contribute to society in as little of big of a way as you want. The SMCCV can help with all of this.
The SMCCV meets the second Thursday of every month at 6:30 p.m. with the location varying. This month there will be a guest speaker named Loralee Choate who is a blogger that was recruited by the White House. If you have any other questions, please don’t hesitate to contact me. The Social Media Club of Cache Valley was founded in San Francisco, and has recently become a global club. It will be non-profit by January 2010.
Jessica Vasil Jessica.vasil@aggiemail.usu.edu –end-
Tuesday, September 8, 2009
Press Release 1: Announcement draft
September 8, 2009
Social Media Club of Cache Valley (SMCCV)
851 N. Main St, Logan UT 84321 661-772-7539
SOCIAL MEDIA CLUB OF CACHE VALLEY
Brand new social media club began in August, is now open to new members.
The SMCCV began as a way to link like minded people together in Cache Valley who are looking to explore and learn more about social media. Originating in San Francisco three years ago, it is now global, and by January 2010 will be a non-profit organization. The Salt Lake branch began in January of 2009, and the Cache Valley branch began with seven board members in July 2009, and opened to its members in August 2009.
Currently there are 26 members, and the club hopes to double its membership within the next month. The goals of SMCCV are to educate people who don’t know, or want to know/improve their knowledge of social media. As well as, helping them use social media better, this club acts as an outlet to create a network of like minded people. The president of SMCCV said, “Social media has become the number one internet past time.”
The SMCCV meets the second Thursday of every month at 6:30 p.m. with the location varying. This month there will be a guest speaker named Loralee Choate who is a blogger that was recruited by the White House. If you have any other questions, please don’t hesitate to contact me.
The Social Media Club of Cache Valley was founded in San Francisco, and has recently become a global club. It will be non-profit by January 2010.
Jessica Vasil Jessica.vasil@aggiemail.usu.edu –end-
Social networking is important because it’s how you get jobs, online reputation, contribute to society,
Social Media Club of Cache Valley (SMCCV)
851 N. Main St, Logan UT 84321 661-772-7539
SOCIAL MEDIA CLUB OF CACHE VALLEY
Brand new social media club began in August, is now open to new members.
The SMCCV began as a way to link like minded people together in Cache Valley who are looking to explore and learn more about social media. Originating in San Francisco three years ago, it is now global, and by January 2010 will be a non-profit organization. The Salt Lake branch began in January of 2009, and the Cache Valley branch began with seven board members in July 2009, and opened to its members in August 2009.
Currently there are 26 members, and the club hopes to double its membership within the next month. The goals of SMCCV are to educate people who don’t know, or want to know/improve their knowledge of social media. As well as, helping them use social media better, this club acts as an outlet to create a network of like minded people. The president of SMCCV said, “Social media has become the number one internet past time.”
The SMCCV meets the second Thursday of every month at 6:30 p.m. with the location varying. This month there will be a guest speaker named Loralee Choate who is a blogger that was recruited by the White House. If you have any other questions, please don’t hesitate to contact me.
The Social Media Club of Cache Valley was founded in San Francisco, and has recently become a global club. It will be non-profit by January 2010.
Jessica Vasil Jessica.vasil@aggiemail.usu.edu –end-
Social networking is important because it’s how you get jobs, online reputation, contribute to society,
Saturday, September 5, 2009
United Breaks Guitars
When I first listened to Dave Carroll’s songs on youtube, I was amused (Video one- http://www.youtube.com/watch?v=5YGc4zOqozo and video two Video 2 http://www.youtube.com/watch?v=h-UoERHaSQg&feature=channel). Come on, a guy writing and singing a song about a broken guitar? Then I thought about it for a little bit. I get irritated when my flight gets delayed, or when people in customer service are rude. Dave Carroll got the run around for about nine months (http://www.davecarrollmusic.com/story/united-breaks-guitars-how-it-got-made-1). I would be pretty angry too.
Dave Carroll, Canadian musician was flying United and had a layover in Chicago when witnesses saw United employees recklessly throwing guitars. Upon landing, he discovered his $3,500 Taylor guitar was damaged. A never ending circle of ‘I’m not to blame’ attitude followed, with very little answers or information coming from the United side.
Carroll made more phone calls then anyone should have to in an attempt to get in contact with anyone who would listen to him and help him receive compensation for the damage incurred on his Taylor guitar. He sent faxes with information, and spoke with the people in India from the 1 800 number more than once. Meanwhile, Carroll spent $1,200 getting the guitar repaired; however, he said, “it plays well but has lost much of what made it special.”
Eventually he got into contact with a Ms. Irweg via e-mail, and after multiple correspondences, told him that United would not be taking any responsibility what so ever, and that would be the end of it. Carroll’s final offer of $1,200 dollars worth of flight vouchers to cover the cost of his repairs was denied, and so he promised to write, sing and produce music videos for three songs about his horrible experience with United and put them on youtube for everyone to see.
Carroll’s goal was one million viewers in a year. To date, he has 5,391,807 views on the first video which was released only two short months ago. His second video debuted two weeks ago, and already has 312,858 views.
In a case like this, it is very hard to accurately estimate how much damage has been done to United. United’s stock plunged down 10 percent, or 180 million dollars. Now can it be said that this is directly from Carroll’s video? Unlikely, the trend of airlines declining stock has been so for a while; however, there is no denying his video had somewhat of an impact on this.
After United realized how much negative attention they were receiving in this matter, they attempted to contact Carroll and ‘make things right’. Carroll wanted nothing to do with them in this matter, and thanked them for smashing his guitar saying, “If my guitar had to be smashed due to extreme negligence I’m glad it was you that did it. Now sit back and enjoy the show.”
The amount of publicity Carroll has gotten from all of this, you can’t put a price on. It has given him more media attention then he could have done on his own. Whether he will continue on in his musical career or simply be known for his United Breaks Guitars songs is yet to be seen; however, we will enjoy the show as it unfolds.
Dave Carroll, Canadian musician was flying United and had a layover in Chicago when witnesses saw United employees recklessly throwing guitars. Upon landing, he discovered his $3,500 Taylor guitar was damaged. A never ending circle of ‘I’m not to blame’ attitude followed, with very little answers or information coming from the United side.
Carroll made more phone calls then anyone should have to in an attempt to get in contact with anyone who would listen to him and help him receive compensation for the damage incurred on his Taylor guitar. He sent faxes with information, and spoke with the people in India from the 1 800 number more than once. Meanwhile, Carroll spent $1,200 getting the guitar repaired; however, he said, “it plays well but has lost much of what made it special.”
Eventually he got into contact with a Ms. Irweg via e-mail, and after multiple correspondences, told him that United would not be taking any responsibility what so ever, and that would be the end of it. Carroll’s final offer of $1,200 dollars worth of flight vouchers to cover the cost of his repairs was denied, and so he promised to write, sing and produce music videos for three songs about his horrible experience with United and put them on youtube for everyone to see.
Carroll’s goal was one million viewers in a year. To date, he has 5,391,807 views on the first video which was released only two short months ago. His second video debuted two weeks ago, and already has 312,858 views.
In a case like this, it is very hard to accurately estimate how much damage has been done to United. United’s stock plunged down 10 percent, or 180 million dollars. Now can it be said that this is directly from Carroll’s video? Unlikely, the trend of airlines declining stock has been so for a while; however, there is no denying his video had somewhat of an impact on this.
After United realized how much negative attention they were receiving in this matter, they attempted to contact Carroll and ‘make things right’. Carroll wanted nothing to do with them in this matter, and thanked them for smashing his guitar saying, “If my guitar had to be smashed due to extreme negligence I’m glad it was you that did it. Now sit back and enjoy the show.”
The amount of publicity Carroll has gotten from all of this, you can’t put a price on. It has given him more media attention then he could have done on his own. Whether he will continue on in his musical career or simply be known for his United Breaks Guitars songs is yet to be seen; however, we will enjoy the show as it unfolds.
Monday, August 31, 2009
letter to cousin
Dear Amanda,
So I know you have been bugging me to explain to you this whole PR thing I’m going into. By definition public relations is the control of the flow of information from an organization to its public (http://en.wikipedia.org/wiki/Public_relations). This requires me to be extremely organized and ready to work in a fast paced environment. You know me, I thrive in that atmosphere.
In such an internet world, I need to be informed and up to date on all the latest technology. One of the major aspects of my job will be social media. This is the websites such as Facebook, Twitter, MySpace, etc. I will have to effectively use these tools to relay information and a general message about an organization to the public.
One key difference between PR and advertising is how the message is relayed. In advertising, you pay for an ad in a newspaper or on the radio. As a PR practitioner, I use third party outlets such as new conferences, working with the press, as well as internal and external communication. This gives the public a higher level of trust because we don’t pay for our publicity directly.
For example, if I write a press release and pitch it to a journalist, I have to come into that meeting with research proving to him/her that writing this story would be beneficial to their readers. Then, if they decide to write the story, they have control over it, not me. I hope to show them why it should be a positive article, but I lose control over that information. Therefore, the public will trust what a journalist, who is not paid by the company I work for, more than if they just saw an ad in a newspaper.
Love you lots!
Jessica Vasil
So I know you have been bugging me to explain to you this whole PR thing I’m going into. By definition public relations is the control of the flow of information from an organization to its public (http://en.wikipedia.org/wiki/Public_relations). This requires me to be extremely organized and ready to work in a fast paced environment. You know me, I thrive in that atmosphere.
In such an internet world, I need to be informed and up to date on all the latest technology. One of the major aspects of my job will be social media. This is the websites such as Facebook, Twitter, MySpace, etc. I will have to effectively use these tools to relay information and a general message about an organization to the public.
One key difference between PR and advertising is how the message is relayed. In advertising, you pay for an ad in a newspaper or on the radio. As a PR practitioner, I use third party outlets such as new conferences, working with the press, as well as internal and external communication. This gives the public a higher level of trust because we don’t pay for our publicity directly.
For example, if I write a press release and pitch it to a journalist, I have to come into that meeting with research proving to him/her that writing this story would be beneficial to their readers. Then, if they decide to write the story, they have control over it, not me. I hope to show them why it should be a positive article, but I lose control over that information. Therefore, the public will trust what a journalist, who is not paid by the company I work for, more than if they just saw an ad in a newspaper.
Love you lots!
Jessica Vasil
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